Identity of the responsible party
The website Lead Machine is operated by Lead Machine BV with its registered office in Purmerend and registered with the Kamer van Koophandel under number 34266634.
For questions or complaints about the processing of personal data, please contact the designated representative:
By visiting Lead Machine or using the offered service, your personal data will be collected and processed in accordance with the conditions set out in this privacy statement.
Processing of personal data is only lawful if the processing falls under one of the conditions established in the Regulation1. Lead Machine processes personal data based on explicit permission given by the data subject for the processing of these personal data.
With regard to the processing of personal data for (direct) marketing purposes, Lead Machine takes the position that this processing is necessary to promote the legitimate interests of Lead Machine.
Purpose of processing
Execution of an agreement
If a visitor enters into an agreement with Lead Machine, the personal data provided will be processed in order to properly execute the agreement. The agreement between Lead Machine and the visitor consists of mediating between the visitor and suppliers of software. In addition, Lead Machine will send the visitor an e-mail message with one or more suppliers of software, who will approach the visitor, exclusively at the request of the visitor, with information about the software they supply.
Lead Machine will provide the contact details to a maximum of 7 software suppliers when executing the agreement. The visitor can therefore be contacted by a maximum of 7 suppliers.
Contact information provided is used by Lead Machine to approach the person in question with information about the services provided by Lead Machine. Data that Lead Machine collects through your visit to the website are also used to approach these visitors with information about the services provided by Lead Machine.
Lead Machine will send a whitepaper on request. The contact information provided will also be used to inform the visitor about news items relating to the service or developed products of Lead Machine.
To improve the service
Lead Machine processes (personal) data to improve the service. To this end, Lead Machine uses data from which Lead Machine can determine how you use the website and which pages you visit.
Data that Lead Machine collects
Lead Machine processes personal data which can be traced back to an individual as well as data that cannot be directly traced back to a person, such as company data. In addition, Lead Machine processes further anonymized information about the use and function of the website.
Data that you provide:
If you complete a form via the website or otherwise provide personal data to contact Lead Machine, the personal data you provide, including your gender, name, e-mail address, telephone number, job title and address details, will be stored.
Personal data that you submit will be stored on a server of Lead Machine or on a server of a third party. If personal data are stored on a server of a third party, Lead Machine ensures that a processor agreement is concluded with this third party.
Data that Lead Machine collects through your visit to the website
Lead Machine obtains insight into the use of the website through tracking pixels and cookies. Screen tracking enables Lead Machine to improve the ease of use and user experience for the visitor.
Via the IP-tracking software of Leadforensics, Lead Machine determines which IP address from which the visitor uses the website. Based on this IP address, Lead Machine is able to obtain company information from the visitor through the Leadforensics software. The data that Lead Machine obtains via Leadforensics only concerns the generic e-mail address of a company, the website of the company, the company name and location. It is necessary for Lead Machine to process these data, obtained via the IP-tracking software of Leadforensics, to promote the necessary interests of Lead Machine, with the aim of using this data for direct marketing purposes.
How we process data
Lead Machine uses the collected data to provide services, to improve services or to develop new services. In addition, Lead Machine uses the data to comply with any legal obligations.
The data collected by Lead Machine will never be provided to third parties, unless the storage of the data takes place on third-party servers. Lead Machine has concluded a processor agreement with these third parties in which they commit to adequately securing the data to be processed by them. The processors engaged by Lead Machine are:
Lead Machine will never provide personal data outside the data listed in this privacy statement to third parties, unless you give explicit permission to do so or if Lead Machine is required to do so by virtue of a court order or statutory provision.
Software and/or cookies used
Lead Machine uses (online) software and/or cookies to analyse the use of the website. The following (online) software and cookies are used:
Via the IP-tracking software of Leadforensics, Lead Machine determines which IP address from which the visitor uses the website. Based on this IP address, Lead Machine is able to obtain company information from the visitor by means of the Leadforensics software. The data that Lead Machine obtains via Leadforensics only concerns the generic e-mail address of the company, the website of the company, the company name and location.
Lead Machine uses screen tracking via Mouseflow software (see: mouseflow.com/gdpr/) and VWO (see: vwo.com/platform/security-compliance/gdpr/) to gain insight into the use of the website. This enables Lead Machine to improve the ease of use and user experience for the visitor. The information obtained about the use of the website can never be traced back to a natural person, as Mouseflow and VWO completely anonymize all data obtained.
Lead Machine uses the Google Analytics software to gain insight into the website traffic. Lead Machine does not collect any IP addresses through Google Analytics. The information collected by Google is anonymised as much as possible.
The data collected by Google Analytics is transferred to Google servers in the United States. Google meets the requirements set by the Privacy Shield and thus offers an appropriate level of protection.
Lead Machine uses the remarketing function in Google Analytics. By placing a cookie, Lead Machine can show visitors of the website an advertisement in the display network of Google at a later time. If you visit the website of Lead Machine, the number of ads displayed through the Google Analytics remarketing feature is limited to a maximum of five ad views.
Lead Machine makes every effort to adequately secure personal data collected. Lead Machine has taken both technical and organizational measures to realize a sufficient degree of security of these personal data, given the nature of the personal data to be processed.
The website of Lead Machine is secured with an SSL certificate. All messages sent via the website are therefore sent to Lead Machine in an encrypted manner.
Period of storage
Lead Machine will delete all personal data after 18 months, unless the personal data are still considered necessary for the execution of an agreement. In addition, Lead Machine will retain the data for longer if it has a compelling reason to do so, in which case Lead Machine will inform the data subject.
Data obtained by Lead Machine via screen tracking are stored on the servers of Lead Machine for 6 months and then automatically deleted.
Data that does not concern personal information, such as company names, locations and websites, is stored for statistical purposes for an indefinite period. These data can never be traced back to a natural person.
Changes to the privacy statement
Lead Machine is entitled to make changes to this privacy statement at any time. If Lead Machine changes the privacy statement, you will be informed about this via the website of Lead Machine.
Below you can read which rights you have and how you can exercise these rights in relation to Lead Machine. Data obtained by Lead Machine via third parties do not fall under the rights listed below. With regard to the personal data that third parties collect about you, you must exercise your rights directly towards these third parties, except for those cases in which these third parties have applied as processors.
Right to withdraw consent
If Lead Machine has obtained permission from you to process personal data, then you always have the right to revoke this consent.
Right of inspection and correction
You are always entitled to request access to the personal data collected about you. You also have the right to have the personal data processed by Lead Machine corrected (by Lead Machine).
Right to be forgotten
You have the right to request Lead Machine to delete all data collected about you. In principle, Lead Machine must comply with this request. In certain cases, another (legal) interest may outweigh the right to be forgotten, in the judgement of Lead Machine.
Right to submit a complaint
You have the right, if you cannot come to a solution through consultation with Lead Machine after a complaint, to file a complaint with the Dutch Data Protection Authority. You can submit your complaint in writing and send it to the following address:
Postbus 93374, 2509 AJ
Den Haag, the Netherlands
Applicable law & other
Any legal disputes arising as a result of this privacy statement will only be presented to the Dutch court under the governance of Dutch law.
If Lead Machine is acquired by a third party or if Lead Machine merges with a third party, your personal data may be disclosed to this party. This party thereby obtains the right to continue to process your personal data as agreed in this privacy statement.
If you have any questions, complaints or comments regarding the use of your personal data, you must make this known by means of an e-mail message to Lead Machine (firstname.lastname@example.org).